The paper presents results of research of entrants and students quality by means of date-mining. The authors introduce a new quantitative indicator of a university entrant quality. The indicator is derived from results of the centralized testing by using the principal components and classification analysis. The quality indicator is considered as a systematic knowledge indicator. The results were used in marketing of the university. It is shown how an effect of the direct mailing was exposed and how the mail efficiency was estimated. The target group was defined a priory by using a systematic knowledge indicator. Bootstrapping was used to reveal the direct mailing effect from a superposition of other marketing efforts towards the university entrants and to validate the effect. The efficiency of the applied method to enroll the target group of entrants was equal. Specific cost to attract the target entrant by the direct mail was calculated.

At transition to new educational standards in higher school is actual construction of the technological process of the formation of the required competencies for students. Proposed the technology of control of the subject in the preparation of the competence format. As an example we consider the organization of modular training in the graphic preparation of students at the technical University.

The problem of plagiarism in works of students, dissertations and theses. At the moment the implementation of borrowings check systems is the best solution for universities and dissertation boards as it allows finding out the borrowings in the texts rapidly and efficiently and facilitates to adequate assessment of their originality.

In the article the relevance of professional management training and certification processes of scientific personnel, the nature and significance of the dissertation management, change its terms and conditions and regulatory framework, state of knowledge issues, methodological support of process of training and certification as an object of scientific personnel management issues and ways to improve the management of the Dissertation

Vision of the future of higher education in Russia and perspective policy of the state in period to 2030, based on the Delphi results, is presented. 730 experts from 39 cities in Russia, working in higher education (representing 79 universities), government and business are participated in this Delphi. General guidelines for the policy in higher education are defined; promising measures for enhancing education, research, innovation, economics and management in universities are identified. Various actors’ activity in developing education, research and innovation is forecasted.

In the article there are given different approaches to institutional diversity and differentiation analysis realized by foreign and Russian experts. B. Clark’s triangle of coordination and the stakeholders’ theory are proposed as a methodology for the analysis of emerging higher education landscape in Russia. The authors concluded that the state as a main stakeholder of higher education should have a wide range of priorities of the educational policy and more flexible instruments to encourage the differentiation and diversity in Russian higher education system.

This paper analyzes the requirements of the stakeholders of higher education: selected key stakeholders, identify potential contributions to organizational wealth of high school and expectations of the various stakeholder groups, making selection of priority customer expectations based on an assessment of their importance and opportunities of the university.

Discusses issues of organizational modeling of the process of procurement for the needs of the University, the methods and notation simulation for optimization of the process. A scheme of interaction between structural subdivisions and officials in the process of procurement for the needs of the University.

This article is dedicated to the analysis of the influence of students’ social competence to the success rate in their future profession. The authors analyse different approaches to professional success rate, considering social competence as the main agency. On the ground of studing the influence of extra-curricular activities to forming as elements of students’ social competence as understanding of their values and getting ahead motivation, the authors have concluded that the success rate is connected with the social competence.

It’s shown that the modernized high technical education system’s effective promote to graduates job placement can be achieved through the high technical educational institutions, students and factories interactions organization; highly skilled experts with an individual set of the professional competences joint training. The labor market monitoring methods should be coordinated to the interaction purposes and problems. The KNRTU-KAI experiment of graduate’s employment adjustment mechanisms formation is considered in that paper.