THE COMPARATIVE STUDY OF THE HIGHER EDUCATIONAL INSTITUTION CUSTOMERS
Abstract
The paper outlines the specific features of the main customer groups in higher education including graduate and postgraduate students and their parents, local society, employers and other enterprises. Their comparative characteristics are being discussed such as the place and the role in the relationship with the higher educational institution and the perspectives of the further development, the diversity of needs and demands.
About the Authors
T. A. Salimova
Центр менеджмента качества Мордовского государственного университета им.Н.П. Огарева
Russian Federation
Russian Federation
N. Sh. Vatolkina
Мордовский государственный университет им. Н.П.Огарева
Russian Federation
Russian Federation
References
1. Ватолкина Н. Ш. Роль студентов в системе обеспечения качества в вузе // Менеджмент качества в образовании : тез. докл. Всерос. науч.-практ. конф. СПб.: СПбГЭТУ «ЛЭТИ», 2008. С. 60-62.
2. Управление качеством образования в высшей школе / под ред. д-ра экон. наук, проф. Е. А. Горбашко. СПб. : Изд-во СПбГУЭФ, 2005. 315 с.
3. Sirvanci M. Are the Students the True Customers of Higher Education // Quality Progress. 1996. Oct. Р. 99-102.
Review
For citations:
Salimova T.A., Vatolkina N.Sh. THE COMPARATIVE STUDY OF THE HIGHER EDUCATIONAL INSTITUTION CUSTOMERS. University Management: Practice and Analysis. 2010;(1):71-77. (In Russ.)
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