G. A. Savchuk
Ural Federal University named after the first President of Russia B. N. Yeltsin
Russian Federation

Galina A. Savchuk – PhD (Sociology), Associate Professor, Head of the Department of Integrated Marketing Communications and Branding

19 Mira str., Ekaterinburg, 620002

S. V. Kulpin
Ural Federal University named after the first President of Russia B. N. Yeltsin
Russian Federation

Sergey V. Kulpin – PhD (Economics), Associate Professor, Department of Integrated Marketing Communications and Branding

19 Mira str., Ekaterinburg, 620002

A. V. Kulminskaya
Ural Federal University named after the first President of Russia B. N. Yeltsin
Russian Federation

Alina V. Kulminskaya – PhD (Sociology), Associate Professor, Department of Sociology and Technologies of State and Municipal Administration

19 Mira str., Ekaterinburg, 620002