SEGMENTATION OF THE MARKET OF PRODUCTION, CREATION, DISTRIBUTION AND PRACTICAL USE OF KNOWLEDGE

Abstract

The article conceptually analyzes the causes of the long-time conflict of state management with scientific and educational community and its organizations, as well as the reasons for their weak interaction with producers, employers, and taxpayers. The author sees these reasons in cognitive biases of knowledge extraction, creation, dissemination and practical use market participants’ expectations, including those of the universities. These distortions are ascertained and considered in the article from the standpoint of the result of any activity being socially significant only if it is equally or at least comparably acceptable for both its authors and those who use this result to achieve their goals. Within this consideration, there have been used modern ideas on the limited rationality of thinking when making decisions, as well as various data from the history of science concerning the evolution of its social role. The article contains a classification of segments (types) of scientific and educational activities. This classification might be of importance not only for a specialist in science and education, but also for their consumers, which makes these results socially meaningful. The classification given can serve as a methodological basis for eliminating distortions and harmonizing relations among the state, business, universities, scientific and educational communities, and taxpayers. This also implies a clear declaration of the expectations and obligations of all these parties, which should be enshrined in the legislative and regulatory framework of science and education management. This implies upgrading researchers, teaching staff and managers’ qualifications, especially in the sphere of overcoming communicative barriers.