The Value of Trust as a «Glue» of a Modern University’s Corporate Culture
https://doi.org/10.15826/umpa.2021.01.008
Abstract
The article states the stratification of the university’s corporate culture as its traditional cultural base into the institutional and administrative (realizing the «third mission» of the university and bearing the tendency of its transformation into a business corporation) and the culture of the teaching staff (which has preserved the traditional university functions) and culture. There are suggested ways to eliminate this mismatch.
The authors substantiate the role and significance of the ideological attitude of the university’s corporate culture to trust as a «glue» of its stratified cultural base, which maintains a balance between the traditional and modern university’s mission (the concept of «glue» is suggested by the Russian researcher L. Gudkov, who uses this term to denote a mechanism holding society together into a unity and a whole).
The methodology of conceptual reasoning is based on a sociocultural approach that suggests considering changes of any social institution in the context of responding to the challenge of the globalized world of network structures and market relations.
The article identifies the causes and consequences of lacking coordination in the cultural base of the university.
Communicative rationality, which, as a style of scientific and philosophical thinking, initiates the construction of modern social ontologies, is proven to be a possible complementarity instrument («glue») of the two university cultures. It is argued that today trust reveals its not only psychological, but also ontological and epistemological significance, orienting both components of corporate culture towards their unity in implementing of the university’s research and educational missions together with its «third mission».
The article originally defines the university’s corporate culture as focused on the formation of students’ trust as a key factor of sparing life in the modern world with its ideological, economic, and political tensions. On this basis, it is proposed to form a university management strategy and to restructure the educational process.
About the Authors
Yu. L. Petrov
National Research Tomsk Polytechnic University
Russian Federation
Russian Federation
Yuri L. Petrov – Postgraduate of Department of Social Sciences
30 Lenin str., Tomsk, 634050
+7 913 851-03-03
G. I. Petrova
National Research Tomsk State University
Russian Federation
Russian Federation
Galina I. Petrova – Dr. hab. (Philosophy), Professor, Department of Ontology, Theory of Knowledge and Social Philosophy
36 Lenin str., Tomsk, 634050
+7 913 840-84-37
References
1. Schein E. H. Organizatsionnaya kultura i liderstvo [Organizational Culture and Leadership], Saint Petersburg, Piter, 2002, 336 p. (In Russ.).
2. Armstrong M. Praktika upravleniya chelovecheskimi resursami [A Handbook of Human Resource Management Practice], Moscow, Saint Petersburg, Piter, 2004, 831 p. (In Russ.).
3. Vikhansky O. S., Naumov A. I. Menedzhment [Management], Moscow, Ekonomist’’, 2003, 528 p. (In Russ.).
4. Cameron K. S., Quinn R. E. Diagnostika i izmenenie organizatsionnoi kultury [Diagnosing and Changing Organizational Culture], Saint Petersburg, Piter, 2001, 320 p. (In Russ.).
5. Khachaturyan N. A. Fenomen korporativizma [The Phenomenon of Corporatism]. Obshchnosti i chelovek v srednevekovom mire [Communities and Man in Medieval World], Moscow, Saratov, Institute of World History RAS, 1992, pp. 17–23. (In Russ.).
6. Kurennoi V. Universitetskaya korporatsiya [University Corporation], available at: https://magazines.gorky.media/nz/2006/4/universitetskaya-korporacziya.html (accessed 27.12.2020). (In Russ.).
7. Vakhshtayn V. S. Metafory i metamorfozy universiteta [Metaphors and Metamorphoses of the University], available at: http://www.intelros.ru/pdf/Kultivator/3/2.pdf (accessed 08.01.2021). (In Russ.).
8. Jaspers K. Ideya universiteta [The Idea of the University], available at: http://abuss.narod.ru/study/su/jaspers_university.htm (accessed 08.01.2021). (In Russ.).
9. Weber M. Protestantskaya etika i dukh kapitalizma [The Protestant Ethics and the Spirit of Capitalism]. In: Weber M. Izbrannye proizvedeniya [Selected Words], Moscow, Progress, 1990, pp. 61–272. (In Russ.).
10. Castells M. Informatsionnaya epokha: ekonomika, obshchestvo i kul’tura [The Information Age: Economy, Society and Culture], available at: https://www.gumer.info/bibliotek_Buks/Polit/kastel/index.php (accessed 08.01.2021). (In Russ.).
11. Castells M. Galaktika Internet: Razmyshleniya ob Internete, biznese i obshchestve [The Internet Galaxy: Reflections on the Internet, Business and Society], available at: http://www.library.fa.ru/files/Kastels.pdf (accessed 08.01.2021). (In Russ.).
12. Tyupa V. I. Arkhitektonika kommunikativnogo sobytiya (k pervoosnovam kommunikativnoi didaktiki) [Architectonics of a Communicative Event (On the Fundamental Principles of Communicative Didactics)]. Diskurs [Discourse], 1996, nr 1, pp. 30–39. (In Russ.).
13. Apel K.-O. Transformatsiya filosofii [Towards a Transformation of Philosophy], Moscow, Logos, 2001, 344 p. (In Russ.).
14. Karl-Otto Apel’: ideya transtsendental’noi pragmatiki [Karl-Otto Apel: The Idea of Transcendental Pragmatics], available at: https://studme.org/184802/filosofiya/karl_otto_apel_ideya_transtsendentalnoy_pragmatiki (accessed 08.01.2021). (In Russ.).
15. Sitnikova E. I. Transtsendental’no-germenevticheskaya kontseptsiya yazyka [Transcendental Hermeneutic Concept of Language], available at: https://core.ac.uk/download/pdf/197428179.pdf (accessed 09.01.2021). (In Russ.).
16. Habermas J. Teoriya kommunikativnogo deistviya [The Theory of Communicative Action]. Voprosy sotsial’noi teorii [Questions of Social Theory], 2007, vol. 1, iss. 1, pp. 229–245. (In Russ.).
17. Habermas J. Moral’noe soznanie i kommunikativnoe deistvie [Moral Consciousness and Communicative Action], Saint Petersburg, Science, 2001, 382 p. (In Russ.).
18. Scheler M. O predatel’stve radosti [The Betrayal of Joy]. Chelovek, 2016, nr 4, pp. 100–102. (In Russ.).
19. Goleman D. Emotsionalnyi intellect. Pochemu on mozhet znachit’ bol’she, chem IQ [Emotional Intelligence: Why It Can Matter More Than IQ], Moscow, Mann, Ivanov i Farber, 2020, 544 p. (In Russ.).
20. Polanyi M. Lichnostnoe znanie: Na puti k postkriticheskoi filosofii [Personal Knowledge: Towards Post-Critical Philosophy], Moscow, Progress, 1985, 345 p. (In Russ.).
21. Verderber K. Psikhologiya obshcheniya [Psychology of communication], available at: https://www.studmed.ru/verderber-r-psihologiya-obscheniya_4d320fa827f.html (accessed 10.01.2021). (In Russ.).
Review
For citations:
Petrov Yu.L., Petrova G.I. The Value of Trust as a «Glue» of a Modern University’s Corporate Culture. University Management: Practice and Analysis. 2021;25(1):107-116. (In Russ.) https://doi.org/10.15826/umpa.2021.01.008
Views:
543
Email this article 