EVALUATION OF DEVELOPMENT OF THE STRATEGIC PARTNERSHIP OF THE UNIVERSITY IN THE CONTEXT OF THE NETWORK APPROACH

Abstract

The article is a research one. In the context of knowledge economy development modern universities witness increased importance of partner relations with different market participants. High degree of society informatization, integration and globalization trends lead to the development in the field of network cooperation forms. When choosing strategies oriented towards cooperation and partnership most universities face the need for evaluating the development of strategic interaction from the point of view of their influence on university performance and ensuring competiveness in the modern context. The aim of his work is in developing methods for evaluating university strategic partnership development that would consider their network characteristics and influence on key university performance indicators. Suggested methods allow for defining strategic partnership development efficacy at three levels: with each participant or group of participants; basic interaction areas (education, research, social) and a university level. It includes algorithm of conducting evaluation from the point of view of different sages of partnership development mechanism, principles of evaluation criteria selection, system of network effect indicators. Obtained results (the level of partnership relations) allow for identifying problems and perspective areas for network relations development, improve the quality of management decisions in the field of university strategic partnership development as one of key factors in ensuring its competitiveness.