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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">umj</journal-id><journal-title-group><journal-title xml:lang="ru">Университетское управление: практика и анализ</journal-title><trans-title-group xml:lang="en"><trans-title>University Management: Practice and Analysis</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1999-6640</issn><issn pub-type="epub">1999-6659</issn><publisher><publisher-name>Federal State Autonomous Educational Institution of Higher Education «Ural Federal University named after the first President of Russia B.N.Yeltsin»; Non-Commercial Partnership “University Management: Practice and</publisher-name></publisher></journal-meta><article-meta><article-id custom-type="elpub" pub-id-type="custom">umj-745</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>Статьи</subject></subj-group></article-categories><title-group><article-title>МЕТОДОЛОГИЯ ОЦЕНКИ И СТРУКТУРНОГО АНАЛИЗА
УНИВЕРСИТЕТСКОЙ ПУБЛИКАЦИОННОЙ АКТИВНОСТИ
С ПОМОЩЬЮ ПОИСКОВОЙ МАШИНЫ GOOGLE SCHOLAR
(НА ПРИМЕРЕ ПРИГРАНИЧНОГО БЕЛОРУССКО-РОССИЙСКО-УКРАИНСКОГО
УНИВЕРСИТЕТСКОГО КОНСОРЦИУМА)</article-title><trans-title-group xml:lang="en"><trans-title>THE METHODOLOGY OF AN ESTIMATION AND STRUCTURAL ANALYSIS  UNIVERSITY PUBLISHING ACTIVITY BY MEANS OF SEARCH ENGINE   GOOGLE SCHOLAR (ON AN EXAMPLE OF THE BORDER BYELORUSSIAN-RUSSIAN-UKRAINIAN N UNIVERSITY CONSORTIUM).</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Московкин</surname><given-names>Владимир Михайлович</given-names></name><name name-style="western" xml:lang="en"><surname>Moskovkin</surname><given-names>V. M.</given-names></name></name-alternatives><email xlink:type="simple">Moskovkin@bsu.edu.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff xml:lang="ru" id="aff-1"><institution>Белгородский государственный университет</institution><country>Russian Federation</country></aff><pub-date pub-type="collection"><year>2009</year></pub-date><pub-date pub-type="epub"><day>10</day><month>04</month><year>2019</year></pub-date><volume>0</volume><issue>2</issue><fpage>45</fpage><lpage>52</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Московкин В.М., 2019</copyright-statement><copyright-year>2019</copyright-year><copyright-holder xml:lang="ru">Московкин В.М.</copyright-holder><copyright-holder xml:lang="en">Moskovkin V.M.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.umj.ru/jour/article/view/745">https://www.umj.ru/jour/article/view/745</self-uri><abstract><p>Предложена методология оценки и структурного анализа университетской публикационной активности
с помощью поисковой машины Google Scholar на примере Приграничного белорусско-российско-
украинского университетского консорциума. Она основана на испытаниях всего спектра англоязычных
названий университетов для семи областей знаний и пятилетних временных интервалов с помощью
запросов в вышеуказанной поисковой машине. Построены детализированные, укрупненные и упорядоченные
обобщенные публикационные структуры для университетов консорциума. Предложенный методологический
инструментарий может быть полезен для проведения вебометрического университетского
бенчмаркинга (мониторинга, аудита) на всех уровнях - международном, национальном, региональном,
корпоративном (ассоциации университетов), внутриуниверситетском.</p></abstract><trans-abstract xml:lang="en"><p>The methodology of an estimation and a structural analysis university publishing activity by means of
search engine Google Scholar is suggested in the work on an example of Border Byelorussian-Russian-
Ukrainian university consortium. It is based on tests of all spectrum of English-language names of universities
for seven fields of knowledge and five-years time intervals by means of requests in the above mentioned search
engine. The detailed, aggregated and ordered generalized publishing structures for consortiums universities
were constructed. The offered in the article methodological tools can be useful to realization webometrical
university benchmarking (monitoring, audit) at all levels - international, national, regional, corporative
(associations of universities), intra-university.</p></trans-abstract></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Московкин В. М., Бадер Э. А. Университетские и</mixed-citation><mixed-citation xml:lang="en">Московкин В. М., Бадер Э. А. 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