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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">umj</journal-id><journal-title-group><journal-title xml:lang="ru">Университетское управление: практика и анализ</journal-title><trans-title-group xml:lang="en"><trans-title>University Management: Practice and Analysis</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1999-6640</issn><issn pub-type="epub">1999-6659</issn><publisher><publisher-name>Federal State Autonomous Educational Institution of Higher Education «Ural Federal University named after the first President of Russia B.N.Yeltsin»; Non-Commercial Partnership “University Management: Practice and</publisher-name></publisher></journal-meta><article-meta><article-id custom-type="elpub" pub-id-type="custom">umj-405</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ЭКОНОМИКА ВЫСШЕЙ ШКОЛЫ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>THE ECONOMIC OF HIGHER SCHOOL</subject></subj-group></article-categories><title-group><article-title>Ресурсы высшего образования: курс на сохранение приема студентов</article-title><trans-title-group xml:lang="en"><trans-title>Higher education resources: sustaining the students enrollment</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Филатова</surname><given-names>Людмила Михайловна</given-names></name><name name-style="western" xml:lang="en"><surname>Filatova</surname><given-names>L. M.</given-names></name></name-alternatives><email xlink:type="simple">lmfilatova@hse.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff xml:lang="ru" id="aff-1"><institution>Национальный исследовательский универ­ситет «Высшая школа экономики»</institution><country>Russian Federation</country></aff><pub-date pub-type="collection"><year>2014</year></pub-date><pub-date pub-type="epub"><day>10</day><month>04</month><year>2019</year></pub-date><volume>0</volume><issue>4-5</issue><fpage>66</fpage><lpage>76</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Филатова Л.М., 2019</copyright-statement><copyright-year>2019</copyright-year><copyright-holder xml:lang="ru">Филатова Л.М.</copyright-holder><copyright-holder xml:lang="en">Filatova L.M.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.umj.ru/jour/article/view/405">https://www.umj.ru/jour/article/view/405</self-uri><abstract><p>Вопросы расширения доступности высшего образования разных стран укладываются в рамки определенных закономерностей по мере достижения желаемых результатов. Проведенные исследования свидетельствуют о последовательной смене этапов изменения общественного спроса на высшее образование и подтверждают обоснованные последствия перехода к принятию решительных мер, связанных с оптимизацией образовательных, материально-технических, финансовых и интеллектуальных ресурсов.</p></abstract><trans-abstract xml:lang="en"><p>Issues of better access to higher education in various countries fit specific consistent patterns progressively as desired results are achieved. Our study shows successive stages of change in public demand for higher education and confirms justified consequences of transition to decisive actions pertaining to optimization of educational, material and technical, financial and intellectual resources.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>спрос на высшее образование</kwd><kwd>прием студентов</kwd><kwd>платное обучение</kwd><kwd>формы обучения</kwd><kwd>экономический потенциал регионов</kwd><kwd>платежеспособность населения</kwd><kwd>demand for higher education</kwd><kwd>student enrollment</kwd><kwd>tuition-paying education</kwd><kwd>modes of study</kwd><kwd>industrial capacity of regions</kwd><kwd>financial solvency of population</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Абанкина И. Тенденции общественного спроса на образование в России // Федеральный справочник. Образование в России. Т. 9. 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