umjУниверситетское управление: практика и анализUniversity Management: Practice and Analysis1999-66401999-6659Federal State Autonomous Educational Institution of Higher Education «Ural Federal University named after the first President of Russia B.N.Yeltsin»; Non-Commercial Partnership “University Management: Practice andumj-264Research ArticleИНТЕРНАЦИОНАЛИЗАЦИЯ ВЫСШЕГО ОБРАЗОВАНИЯHIGHER EDUCATION INTERNATIONALIZATIONНовые тенденции в экспорте международного образованияNew trends in international education exportКрасноваГ. А.KrasnovaG. A.director_ido@mail.ruРоссийская академия народного хозяйства и государственной службы при Президенте РФРоссияRussian Presidential Academy of National Economy and Public AdministrationRussian Federation201507042019022734Copyright © Краснова Г.А., 20192019Краснова Г.А.Krasnova G.A.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://www.umj.ru/jour/article/view/264

Статья посвящена новым тенденциям в экспорте образования и усилению конкуренции на мировом рынке образовательных услуг. Страны, традиционно направляющие студентов на обучение за рубеж, стали привлекать иностранных студентов на обучение. Национальные стратегии Китая, Южной Кореи, Малайзии предусматривают удвоение числа иностранных студентов. В то же время ведущие страны-экспортеры смягчают миграционное законодательство, чтобы сохранить темпы роста и число иностранных студентов в своих национальных университетах. В этих новых условиях Россия пока не представила программу продвижения российского образования, и начало новой приемной кампании в вузы осложняется геополитической и финансовой ситуацией.

The article looks into new trends in the field of education export and strengthening competition at the international educational services market. Countries that traditionally supplied student for international education market started to attract students from abroad. National strategies of China, South Korea, Malaysia aim at increasing the number of international students. At the same time leading exporting countries soften migration laws in order to support the increase of international students coming to their universities. In this context Russia has not yet come up with a program for Russian education promotion whereas new enrollment campaign is threatened by geo-political and financial situation.

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The authors declare that there are no conflicts of interest present.