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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">umj</journal-id><journal-title-group><journal-title xml:lang="ru">Университетское управление: практика и анализ</journal-title><trans-title-group xml:lang="en"><trans-title>University Management: Practice and Analysis</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1999-6640</issn><issn pub-type="epub">1999-6659</issn><publisher><publisher-name>Federal State Autonomous Educational Institution of Higher Education «Ural Federal University named after the first President of Russia B.N.Yeltsin»; Non-Commercial Partnership “University Management: Practice and</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.15826/umpa.2025.01.007</article-id><article-id custom-type="elpub" pub-id-type="custom">umj-1977</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ЦИФРОВОЙ УНИВЕРСИТЕТ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>DIGITAL UNIVERSITY</subject></subj-group></article-categories><title-group><article-title>Внедрение технологий искусственного интеллекта в образовательный процесс: управленческие вызовы</article-title><trans-title-group xml:lang="en"><trans-title>Implementation of Artificial Intelligence Technologies in Education: Managerial Challenges</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-0004-7709</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Орешкина</surname><given-names>Т. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Oreshkina</surname><given-names>T. А.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Орешкина Татьяна Анатольевна – кандидат социологических наук, доцент кафедры социологии и технологий государственного и муниципального управления Школы государственного управления и предпринимательства Института экономики и управления Уральского федерального университета</p><p>620002, Екатеринбург, ул. Мира, 19</p></bio><bio xml:lang="en"><p>Tatiana A. Oreshkina – PhD (Sociology), Associate Professor, Department of sociology and technologies of public administration, Institute of public administration and entrepreneurship</p></bio><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-2318-9144</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Долганов</surname><given-names>А. Ю.</given-names></name><name name-style="western" xml:lang="en"><surname>Dolganov</surname><given-names>A. Yu.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Долганов Антон Юрьевич – доцент кафедры радиоэлектроники и телекоммуникаций Институт радиоэлектроники и информационных технологий</p><p>620002, Екатеринбург, ул. Мира, 19</p></bio><bio xml:lang="en"><p>Anton Yu. Dolganov – Associate Professor of the Department of Radio Electronics and Telecommunications, Institute of Radio Electronics and Information Technology</p></bio><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0009-0007-8732-8103</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Маяцкая</surname><given-names>Е. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Mayatskaya</surname><given-names>E. A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Маяцкая Екатерина Александровна – инженер кафедры радиоэлектроники и телекоммуникаций Институт радиоэлектроники и информационных технологий</p><p>620002, Екатеринбург, ул. Мира, 19</p></bio><bio xml:lang="en"><p>Ekaterina A. Mayatskaya – Engineer of the Department of Radio Electronics and Telecommunications of the Institute of Radio Electronics and Information Technology</p></bio><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0009-0006-1888-6630</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Артюгин</surname><given-names>О. Ю.</given-names></name><name name-style="western" xml:lang="en"><surname>Artyugin</surname><given-names>O. Yu.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Артюгин Олег Юрьевич – исполнительный директор-начальник центра, Центр развития технологий AI во благо общества</p><p>620002, Екатеринбург, ул. Мира, 19</p></bio><bio xml:lang="en"><p>Oleg Yu. Artyugin – Executive Director</p></bio><xref ref-type="aff" rid="aff-2"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Уральский федеральный университет им. первого Президента России Б. Н. Ельцина</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Ural Federal University</institution><country>Russian Federation</country></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="ru"><institution>Уральский федеральный университет им. первого Президента России Б. Н. Ельцина</institution><country>Россия</country></aff><aff xml:lang="en"><institution>SberAI</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2025</year></pub-date><pub-date pub-type="epub"><day>10</day><month>05</month><year>2025</year></pub-date><volume>29</volume><issue>1</issue><elocation-id>92–105</elocation-id><permissions><copyright-statement>Copyright &amp;#x00A9; Орешкина Т.А., Долганов А.Ю., Маяцкая Е.А., Артюгин О.Ю., 2025</copyright-statement><copyright-year>2025</copyright-year><copyright-holder xml:lang="ru">Орешкина Т.А., Долганов А.Ю., Маяцкая Е.А., Артюгин О.Ю.</copyright-holder><copyright-holder xml:lang="en">Oreshkina T.А., Dolganov A.Y., Mayatskaya E.A., Artyugin O.Y.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.umj.ru/jour/article/view/1977">https://www.umj.ru/jour/article/view/1977</self-uri><abstract><p>В статье рассмотрены фундаментальные междисциплинарные вопросы и ключевые управленческие вызовы, возникающие в ситуации необходимости принятия решений о легализации и внедрении технологий и сервисов искусственного интеллекта в образовательный процесс. Цель исследования – оценить возможные эффекты, преимущества и риски внедрения технологий искусственного интеллекта на основе больших языковых моделей в образовательный процесс (на уровне учебной дисциплины). Оригинальным теоретическим подходом авторов является использование теории ассамбляжей, разработанной Мануэлем Деланда. Подход позволяет помещать в модель коммуникации всех акторов независимо от их материального носителя, что необходимо в исследуемой ситуации, когда коммуникация становится гетерархичной и не только человеческой. На основе данной теории разработаны новые методические подходы для систематизации профессиональных задач преподавателя, который действует в гибридной (phygital) реальности совместно с технологиями ИИ. Проводится анализ соответствия функциональных возможностей технологий искусственного интеллекта задачам, стоящим перед преподавателем, а также предлагаются методы оценки эффективности использования ТИИ. На примере авторской разработки структуры учебного курса показано, как именно трансформируются задачи преподавателя при разработке учебного контента и реализации синхронного учебного курса совместно с ТИИ. Приводится классификация подходов, позволяющих более эффективно использовать большие языковые модели для решения образовательных задач: промпт-инжиниринг, RAG, LoRA, мультиагентный подход. Анализируются процессы цифровой трансформации высшего образования, обусловленные внедрением технологий искусственного интеллекта (ИИ). Основное внимание уделяется управленческим аспектам интеграции ИИ на различных уровнях образовательной организации. Публикация будет интересна менеджерам системы высшего образования, ученым и педагогам, занимающимся вопросами цифровизации обучения и цифровой трансформации вузов. </p></abstract><trans-abstract xml:lang="en"><p>This study examines fundamental interdisciplinary issues and key managerial challenges associated with decision-making processes regarding the legalization and implementation of artificial intelligence (AI) technologies in educational settings. The research aims to assess potential effects, advantages, and risks of integrating large language model (LLM)-based AI technologies into educational processes at the discipline level. The authors propose an original theoretical framework utilizing Manuel DeLanda’s assemblage theory. This approach enables the incorporation of all actors into communication models regardless of their material substrates—a crucial consideration in contexts where communication becomes heterarchical and extends beyond human participants. Building on this theoretical foundation, novel methodological approaches have been developed to systematize professional teaching tasks in hybrid (phygital) environments incorporating AI technologies. The study includes analysis of AI functionality alignment with pedagogical requirements, development of AI effectiveness evaluation methodologies, demonstration of task transformation through a case study of course structure design, classification of enhanced LLM utilization approaches (industrial engineering, RAG, LoRA, multi-agent systems). The paper analyzes digital transformation processes in higher education driven by AI adoption, with particular emphasis on managerial considerations at various organizational levels. This research will benefit higher education administrators, researchers, and educators engaged in educational digitalization and institutional transformation.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>цифровая трансформация</kwd><kwd>искусственный интеллект в образовании</kwd><kwd>педагогические компетенции</kwd><kwd>большие языковые модели</kwd><kwd>цифровизация обучения</kwd><kwd>управление образованием</kwd><kwd>LLM</kwd></kwd-group><kwd-group xml:lang="en"><kwd>digital transformation</kwd><kwd>artificial intelligence in education</kwd><kwd>pedagogical competencies</kwd><kwd>large language models</kwd><kwd>learning digitalization</kwd><kwd>education management</kwd><kwd>LLM</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Brown N. B. 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