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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">umj</journal-id><journal-title-group><journal-title xml:lang="ru">Университетское управление: практика и анализ</journal-title><trans-title-group xml:lang="en"><trans-title>University Management: Practice and Analysis</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1999-6640</issn><issn pub-type="epub">1999-6659</issn><publisher><publisher-name>Federal State Autonomous Educational Institution of Higher Education «Ural Federal University named after the first President of Russia B.N.Yeltsin»; Non-Commercial Partnership “University Management: Practice and</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.15826/umpa.2022.02.010</article-id><article-id custom-type="elpub" pub-id-type="custom">umj-1503</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>СТРАТЕГИЧЕСКОЕ УПРАВЛЕНИЕ УНИВЕРСИТЕТАМИ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>STRATEGIC UNIVERSITY MANAGEMENT</subject></subj-group></article-categories><title-group><article-title>Третья миссия университетов в России: тренд на (не)коммерциализацию?</article-title><trans-title-group xml:lang="en"><trans-title>Russian Universities’ Third Mission: A Trend towards (Non)commercialization?</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-6434-2251</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Дремова</surname><given-names>О. В.</given-names></name><name name-style="western" xml:lang="en"><surname>Dremova</surname><given-names>O. V.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Дремова Оксана Викторовна – младший научный сотрудник Института образования</p><p>101000, Москва, ул. Мясницкая, 20</p></bio><bio xml:lang="en"><p>Oksana V. Dremova – Junior Researcher, Institute of Education</p><p>20 Myasnitskaya str., Moscow, 101000</p></bio><email xlink:type="simple">odremova@hse.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-5949-9617</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Щеглова</surname><given-names>И. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Shcheglova</surname><given-names>I. A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Щеглова Ирина Александровна – кандидат наук об образовании, младший научный сотрудник Института образования</p><p>101000, Москва, ул. Мясницкая, 20</p></bio><bio xml:lang="en"><p>Irina A. Shcheglova – PhD (Education), Junior Researcher, Institute of Education</p><p>20 Myasnitskaya str., Moscow, 101000</p></bio><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Национальный исследовательский университет «Высшая школа экономики»</institution><country>Россия</country></aff><aff xml:lang="en"><institution>National Research University «Higher School of Economics»</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2022</year></pub-date><pub-date pub-type="epub"><day>25</day><month>10</month><year>2022</year></pub-date><volume>26</volume><issue>2</issue><fpage>27</fpage><lpage>37</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Дремова О.В., Щеглова И.А., 2022</copyright-statement><copyright-year>2022</copyright-year><copyright-holder xml:lang="ru">Дремова О.В., Щеглова И.А.</copyright-holder><copyright-holder xml:lang="en">Dremova O.V., Shcheglova I.A.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.umj.ru/jour/article/view/1503">https://www.umj.ru/jour/article/view/1503</self-uri><abstract><p>Третья миссия университетов, которая заключается во вкладе вузов в социально-экономическое развитие города, региона, а также страны в целом, занимает одно из центральных мест в исследовательской и управленческой повестке высшего образования в России. Несмотря на растущий научный и практический интерес к данной теме, третья миссия как концепт пока не устоялась. В связи с этим до сих пор не ясно, как академическое сообщество расценивает роль и значение третьей миссии. В представляемой исследовательской статье освещается понимание роли третьей миссии сотрудниками и студентами одного российского национального исследовательского университета, для чего в 2021 году в этом вузе была организована серия фокус-групп (объем выборки – 74 респондента). Изучение полученных данных осуществлялось с использованием контент-анализа. Результаты показали, что взгляды информантов на предназначение третьей миссии неоднородны. По мнению большинства опрошенных, третья миссия выполняет исключительно социальную функцию. Некоторые видят в этом направлении деятельности вуза возможности для профессионального развития. И только небольшая доля респондентов считает третью миссию показателем успешности и престижа университета. Коммерческая же составляющая третьей миссии, превалирующая в зарубежных университетах, была отмечена лишь двумя информантами. В практическом плане статья будет полезна администраторам и руководителям российских вузов, а также исследователям, заинтересованным в развитии социальной вовлеченности студентов и сотрудников вузов.</p></abstract><trans-abstract xml:lang="en"><p>The idea of developing universities’ third mission, which lies in their contribution to the social and economic development of the region, city, and the whole country, has taken one of the central places in the research and management agenda of higher education in Russia. Despite the growing scientific and practical interest in this topic, the concept of the third mission has not been formed yet. Consequently, there is no clear understanding of how the academic community understands the role and meaning of the third mission. This paper aims at studying how students and staff members of one Russian national research university understand the third mission. Within this research, we conducted a series of focus groups with the university staff and students in 2021, the sample consisting of 74 informants. For data processing, there was used content analysis. The results showed vast differentiation of the informants’ views on the idea and objectives of the university’s third mission. For most of the respondents, the third mission equals the social mission. However, some also see it as an opportunity for professional development. Only a tenth of all the interviewees consider the third mission as an indicator of the university’s success and prestige. At the same time, the commercial component of this mission, which prevails in foreign universities, has been noted only by two informants. The study conducted might be of use for administrators and managers of Russian universities, as well as for researchers interested in developing the social involvement of students and university staff.</p><p> </p></trans-abstract><kwd-group xml:lang="ru"><kwd>третья миссия университета</kwd><kwd>социальная вовлеченность</kwd><kwd>университетское сообщество</kwd><kwd>региональное развитие</kwd><kwd>высшее образование</kwd></kwd-group><kwd-group xml:lang="en"><kwd>universities’ third mission</kwd><kwd>social involvement</kwd><kwd>university community</kwd><kwd>regional development</kwd><kwd>higher education</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Строгецкая Е. В. Идея и миссия современного университета // Вопросы образования. 2009. № 4. С. 67–81.</mixed-citation><mixed-citation xml:lang="en">Strogetskaya E. V. 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