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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">umj</journal-id><journal-title-group><journal-title xml:lang="ru">Университетское управление: практика и анализ</journal-title><trans-title-group xml:lang="en"><trans-title>University Management: Practice and Analysis</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1999-6640</issn><issn pub-type="epub">1999-6659</issn><publisher><publisher-name>Federal State Autonomous Educational Institution of Higher Education «Ural Federal University named after the first President of Russia B.N.Yeltsin»; Non-Commercial Partnership “University Management: Practice and</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.15826/umpa.2021.03.030</article-id><article-id custom-type="elpub" pub-id-type="custom">umj-1416</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ЛУЧШИЕ ПРАКТИКИ И ОПЫТ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>BEST PRACTICES AND EXPERIENCES</subject></subj-group></article-categories><title-group><article-title>Carpe diem, alma mater! Опыт адаптации университетского образования к изменениям отраслевого рынка труда</article-title><trans-title-group xml:lang="en"><trans-title>Carpe diem, Alma Mater! The Adaptation experience of university education to the changes in the labour market</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Бугров</surname><given-names>Д. В.</given-names></name><name name-style="western" xml:lang="en"><surname>Bugrov</surname><given-names>D. V.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Бугров Дмитрий Витальевич – кандидат исторических наук, заведующий кафедрой социально-культурного сервиса и туризма</p><p>620002, Екатеринбург, ул. Мира 19</p></bio><bio xml:lang="en"><p>Dmitry V. Bugrov – PhD (History), Head of the Chair of socio-cultural service and tourism</p><p>19 Mira str., Yekaterinburg, 620002</p></bio><email xlink:type="simple">d.v.bugrov@urfu.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Сафронов</surname><given-names>А. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Safronov</surname><given-names>A. A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Сафронов Алексей Анатольевич – кандидат исторических наук, доцент кафедры социально-культурного сервиса и туризма</p><p>620002, Екатеринбург, ул. Мира 19</p></bio><bio xml:lang="en"><p>Alexey A. Safronov – PhD (History), Associate Professor of the Chair of socio-cultural service and tourism</p><p>19 Mira str., Yekaterinburg, 620002</p></bio><email xlink:type="simple">Alexey.Safronov@urfu.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Уральский федеральный университет им. первого Президента России Б. Н. Ельцина</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Ural Federal University named after the first President of Russia B. N. Yeltsin</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2021</year></pub-date><pub-date pub-type="epub"><day>15</day><month>12</month><year>2021</year></pub-date><volume>25</volume><issue>3</issue><fpage>100</fpage><lpage>109</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Бугров Д.В., Сафронов А.А., 2021</copyright-statement><copyright-year>2021</copyright-year><copyright-holder xml:lang="ru">Бугров Д.В., Сафронов А.А.</copyright-holder><copyright-holder xml:lang="en">Bugrov D.V., Safronov A.A.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.umj.ru/jour/article/view/1416">https://www.umj.ru/jour/article/view/1416</self-uri><abstract><p>В XXI в. индустрия туризма и гостеприимства стала одной из самых динамично развивающихся отраслей мировой экономики. Необходимость подготовки квалифицированных кадров для этой сферы побудила многие российские вузы начать обучение студентов по направлениям подготовки, связанных с сервисом и туризмом. В статье обобщается двадцатилетний опыт кафедры социально-культурного сервиса и туризма Уральского федерального университета по совершенствованию образовательной программы «Туризм» в части взаимодействия с профессиональным сообществом. Уделено внимание уникальным программам дополнительного образования и повышения квалификации для специалистов из профильной сферы, рассмотрены направления аналитической, экспертной деятельности, консалтинг. Особый акцент сделан на важности взаимодействия с выпускниками кафедры, чьи карьерные достижения в сфере туризма и гостеприимства в немалой степени способствовали продвижению УрФУ в предметном рейтинге QS Hospitality &amp; Leisure Management.</p></abstract><trans-abstract xml:lang="en"><p>In the XXI century, the tourism and hospitality industry has become one of the most dynamic sectors of the world economy. The need to train qualified personnel for this sphere has prompted many Russian universities to start training students in service and tourism-related fields of study. The article summarizes twenty years of experience of Ural Federal University tourism department in improving the educational program “Tourism” in terms of interaction with the professional community. Attention is paid to unique programs of additional education and advanced training for specialists in the field, and the areas of analytical, expert activities, and consulting are considered. Particular emphasis is placed on the importance of interaction with graduates of the department, whose career achievements in tourism and hospitality in no small measure contributed to the promotion of UrFU in the subject ranking QS Hospitality &amp; Leisure Management.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>УрФУ</kwd><kwd>туризм</kwd><kwd>университетское образование</kwd><kwd>предметный рейтинг QS</kwd><kwd>Hospitality &amp; Leisure Management</kwd></kwd-group><kwd-group xml:lang="en"><kwd>Tourism</kwd><kwd>university education</kwd><kwd>QS subject rankings</kwd><kwd>Hospitality &amp; Leisure Management</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Гуляев В. Г. Организация туристской деятельности. Москва : Нолидж, 1996. 312 с.</mixed-citation><mixed-citation xml:lang="en">Gulyaev V. G. 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