umjУниверситетское управление: практика и анализUniversity Management: Practice and Analysis1999-66401999-6659Federal State Autonomous Educational Institution of Higher Education «Ural Federal University named after the first President of Russia B.N.Yeltsin»; Non-Commercial Partnership “University Management: Practice and10.15826/umpa.2021.01.010umj-1331Research ArticleЭКОНОМИКА ВУЗАUNIVERSITY’S ECONOMY«Экономика масштаба» или «экономика разнообразия»: на что опираться вузам в конкурентной борьбе?«Economy of Scale» or «Economy of Scope»: What Universities Should Rely on in the Competitive Struggle?ДеркачевП. В.DerkachevP. V.

Деркачев Павел Владимирович – кандидат экономических наук,  ведущий научный сотрудник Института образования

101000, Москва, Потаповский пер., 16, стр. 10

+7 926 221-08-06

Pavel V. Derkachev – PhD (Economics), Leading Research Fellow,  Institute of Education, Centre for Financial and Economic Decisions in Education

16 Potapovsky Pereulok, Building 10, Moscow, 101000

+7 926 221-08-06

pderkachev@hse.ruЗиньковскийК. В.ZinkovskyK. V.

Зиньковский Кирилл Викторович – кандидат экономических  наук, академический руководитель магистерской программы «Управление в высшем образовании» Института  образования

101000, Москва, Потаповский пер., 16, стр. 10

Kirill V. Zinkovsky – PhD (Economics), Programme Academic  Supervisor «Management in Higher Education», Institute of Education

16 Potapovsky Pereulok, Building 10, Moscow, 101000

kzinkovsky@hse.ruКравченкоИ. А.KravchenkoI. A.

Кравченко Иван Александрович – аналитик Центра финансово-экономических решений в образовании, Институт образования

101000, Москва, Потаповский пер., 16, стр. 10

Ivan A. Kravchenko – Analyst, Centre for Financial and Economic Decisions in Education, Institute of Education

16 Potapovsky Pereulok, Building 10, Moscow, 101000

iakravchenko@hse.ruСеменоваК. А.SemenovaK. A.

Семенова Кристина Анатольевна – аналитик Центра  финансово-экономических решений в образовании, Институт образования

101000, Москва, Потаповский пер., 16, стр. 10

Kristina A. Semenova – Analyst, Centre for Financial and Economic Decisions in Education, Institute of Education

16 Potapovsky Pereulok, Building 10, Moscow, 101000

ksemenova@hse.ruНациональный исследовательский университет «Высшая школа экономики»РоссияNational Research University Higher School of EconomicsRussian Federation202101052021251131141Copyright © Деркачев П.В., Зиньковский К.В., Кравченко И.А., Семенова К.А., 20212021Деркачев П.В., Зиньковский К.В., Кравченко И.А., Семенова К.А.Derkachev P.V., Zinkovsky K.V., Kravchenko I.A., Semenova K.A.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://www.umj.ru/jour/article/view/1331

В данной концептуальной статье представлены подходы микроэкономики к анализу поведения затрат вузов, получения ими эффектов экономии от масштаба и разнообразия деятельности. Авторами представлен обзор эконометрических исследований, в которых были оценены рассматриваемые эффекты для вузов некоторых стран. Обсуждаются выводы об экономической целесообразности укрупнения и расширения деятельности вузов, совмещения исследований с образовательной деятельностью. Обсуждается трансформация экономики вузов в условиях цифровизации образования, сравниваются перспективы «экономики масштаба» и «экономики разнообразия», делаются выводы о возможных выигрышах крупных вузов, последствиях этого для конкуренции в высшем образовании и преимуществах партнерства для всех игроков рынка.

This conceptual article presents microeconomic approaches to analyzing the shifts in universities’ expenses and the saving effects of the scale and scope of HEI’s activities. The authors provide an overview of econometric studies which assess the effects considered for universities in some countries. As a result, there comes to be questioned the economic feasibility of consolidating and expanding the universities’ activities, the reasonability of combining research with educational activities. The discussion concerns the transformation of the universities’ economy in the context of education digitalization, the prospects of the «economy of scale» and the «economy of scope» to be compared. The conclusions are drawn on the possible benefit for large universities, on its consequences for competition in higher education, and on the partnership benefits for all market players.

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The authors declare that there are no conflicts of interest present.