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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">umj</journal-id><journal-title-group><journal-title xml:lang="ru">Университетское управление: практика и анализ</journal-title><trans-title-group xml:lang="en"><trans-title>University Management: Practice and Analysis</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1999-6640</issn><issn pub-type="epub">1999-6659</issn><publisher><publisher-name>Federal State Autonomous Educational Institution of Higher Education «Ural Federal University named after the first President of Russia B.N.Yeltsin»; Non-Commercial Partnership “University Management: Practice and</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.15826/umpa.2021.01.009</article-id><article-id custom-type="elpub" pub-id-type="custom">umj-1330</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ИНТЕРНАЦИОНАЛИЗАЦИЯ УНИВЕРСИТЕТОВ</subject></subj-group></article-categories><title-group><article-title>Трансформация академической привлекательности стран в условиях пандемии</article-title><trans-title-group xml:lang="en"><trans-title>Transformation of the States’ Academic Attractiveness under the Pandemic</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Тарадина</surname><given-names>Л. Д.</given-names></name><name name-style="western" xml:lang="en"><surname>Taradina</surname><given-names>L. D.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Тарадина Лариса Дмитриевна – директор по развитию  международного образования и сотрудничества</p><p>119571, Москва, пр. Вернадского, 82</p></bio><bio xml:lang="en"><p>Larisa D. Taradina – Director for International Cooperation and Development</p><p>82 Prospekt Vernadskogo, Moscow, 119571</p></bio><email xlink:type="simple">taradina-ld@ranepa.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Шлентова</surname><given-names>А. Е.</given-names></name><name name-style="western" xml:lang="en"><surname>Shlentova</surname><given-names>A. E.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Шлентова Анастасия Евгеньевна – специалист Управления  международного развития</p><p>119571, Москва, пр. Вернадского, 82</p></bio><bio xml:lang="en"><p>Anastasia E. Shlentova – Manager, Department for International Development</p><p>82 Prospekt Vernadskogo, Moscow, 119571</p></bio><email xlink:type="simple">shlentova-ae@ranepa.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Ивашкевич</surname><given-names>А. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Ivashkevich</surname><given-names>A. A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Ивашкевич Андрей Андреевич – специалист Управления международного развития</p><p>119571, Москва, пр. Вернадского, 82</p></bio><bio xml:lang="en"><p>Andrey A. Ivashkevich – Manager, Department for International Development</p><p>82 Prospekt Vernadskogo, Moscow, 119571</p></bio><email xlink:type="simple">ivashkevich-aa@ranepa.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Российская академия народного хозяйства и государственной службы при Президенте Российской Федерации</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Russian Presidential Academy of National Economy and Public Administration</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2021</year></pub-date><pub-date pub-type="epub"><day>01</day><month>05</month><year>2021</year></pub-date><volume>25</volume><issue>1</issue><fpage>117</fpage><lpage>130</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Тарадина Л.Д., Шлентова А.Е., Ивашкевич А.А., 2021</copyright-statement><copyright-year>2021</copyright-year><copyright-holder xml:lang="ru">Тарадина Л.Д., Шлентова А.Е., Ивашкевич А.А.</copyright-holder><copyright-holder xml:lang="en">Taradina L.D., Shlentova A.E., Ivashkevich A.A.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.umj.ru/jour/article/view/1330">https://www.umj.ru/jour/article/view/1330</self-uri><abstract><p>В данной концептуальной статье анализируется влияние политических и экономических шагов, предпринятых государствами в период первой волны пандемии COVID-19, на их академическую привлекательность для иностранных студентов. Спровоцированные пандемией кризисные условия, требующие принятия множества решений в сжатые сроки, ускоряют динамику развития ситуации и позволяют отчетливее проследить интересующие взаимосвязи за короткий период наблюдений.В фокусе внимания авторов находятся англоязычные страны, традиционно привлекающие большое число иностранных студентов: Австралия, Великобритания, Канада и США. Статья основывается на анализе вторичных эмпирических данных, полученных в зарубежных исследованиях, и на данных официальной статистики. Краткосрочное воздействие политических и экономических решений глав государств и ответственных ведомств на академическую привлекательность стран и их восприятие иностранными студентами оценивается на основе критического и рефлексивного анализа опросов и исследований, а также доступных данных о зачислении в вузы иностранных студентов в 2020/21 учебном году.Выявлена корреляция между решениями, предпринятыми странами весной и летом 2020 года, и трансформацией их академической привлекательности в условиях возрастания конкуренции между странами и предпочтительным выбором студентами лучших возможностей для последующей жизни и карьеры. Авторами оцениваются факторы, влияющие на привлекательность государства как места обучения для иностранных студентов: экономические меры поддержки, предпринятые правительствами рассматриваемых стран в период первой волны пандемии COVID-19, нововведения в визовых правилах для иностранных студентов и связанные с ними нормативные изменения, а также наиболее знаковые публичные заявления официальных лиц. Тематика исследования может быть в дальнейшем расширена посредством актуализации данных и включения в анализ дополнительных факторов. Приведенные в статье выводы и рекомендации могут найти практическое применение при разработке государственных стратегий и рекрутинговых подходов вузов и образовательных агентств.</p></abstract><trans-abstract xml:lang="en"><p>This conceptual article aims at analyzing the impact of political and economic actions taken by states during the first wave of COVID-19 pandemic on their academic attractiveness for international students. The resulting crisis conditions demanded to make a lot of decisions in a very short time, thus speeding up the dynamic of the situation development and allowing to more accurately trace necessary interconnections over a short observation period.The authors focus their attention on English-speaking countries, which traditionally attract large numbers of international students: Australia, Canada, the United Kingdom and the USA. The research is based on the analysis of secondary empirical data obtained from foreign sources, as well as on official statistics. The short-term impact of political and economic decisions, made by heads of states and responsible institutions, on countries’ academic attractiveness and their perception by international students is assessed via critical and reflective analysis of surveys and researches, as well as via available data on international students’ enrollment in 2020/2021 academic year.The authors found a correlation between the decisions taken by the countries during Spring – Summer 2020 and the subsequent transformation of their academic attractiveness under the increasing competition between countries and the students’ choice of the best opportunities for their future career and life. The authors assessed the following factors affecting the attractiveness of a state as a studying destination: economic support measures taken by the governments of the considered countries during the first wave of the COVID-19 pandemic, new adjustments in visa rules for foreign students and related regulatory changes, as well as the most significant public statements by officials. The research topic can be further expanded and supplemented through data actualization, including additional factors into the analysis and expanding the time period of the study. The findings and recommendations given in the conclusion of the article can be practically applied when developing state education export strategies or universities’ and educational agencies’ recruiting approaches.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>академическая привлекательность</kwd><kwd>пандемия</kwd><kwd>иностранные студенты</kwd><kwd>принятие решений</kwd><kwd>экспорт образования</kwd></kwd-group><kwd-group xml:lang="en"><kwd>academic attractiveness</kwd><kwd>pandemic</kwd><kwd>international students</kwd><kwd>decision-making</kwd><kwd>education export</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Cremonini L., Antonowicz D. In the Eye of theBeholder? Conceptualizing Academic Attraction in the Global Higher Education Market // European Education. 2009. Vol. 41, nr 2. P. 52–74. 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