umjУниверситетское управление: практика и анализUniversity Management: Practice and Analysis1999-66401999-6659Federal State Autonomous Educational Institution of Higher Education «Ural Federal University named after the first President of Russia B.N.Yeltsin»; Non-Commercial Partnership “University Management: Practice and10.15826/umpa.2019.05.044umj-1108Research ArticleВЗАИМОДЕЙСТВИЕ УНИВЕРСИТЕТОВ И БИЗНЕСАUNIVERSITY - BUSINESS INTERACTIONПатентная стратегия как ключевая компонента стратегии инновационного развития университетаPatent Strategy as a Key Component of Innovation Development in Universitieshttps://orcid.org/0000-0001-7346-6811КортовС. В.KortovS. V.

Sergey V. Kortov – Dr. hab. (Economics), Associate Professor, First Vice-Rector 

+7 (343) 375-45-09

svkortov@urfu.ruТерлыгаН. Г.TerlygaN. G.

Nadezhda G. Terlyga – PhD (Economics), Associate Professor, Deputy First Vice-Rector 

+7 (343) 375-48-24

ngterlyga@urfu.ruhttps://orcid.org/0000-0002-2753-0568ШульгинД. Б.ShulginD. B.

Dmitry B. Shulgin – Dr. hab. (Economics), Associate Professor, Director of the Centre for Intellectual Property

+7 (343) 375-41-02

dbshulgin@urfu.ruУнеговаИ. Е.UnegovaI. E.

Ilona E. Unegova – Graduate Student of the Department of Innovation and Intellectual Property

+7 (343) 375-41-02

ilona.khaibullina@urfu.ruUral Federal University named after the first President of Russia B. N. YeltzinRussian Federation2019161220192358596Copyright © Кортов С.В., Терлыга Н.Г., Шульгин Д.Б., Унегова И.Е., 20192019Кортов С.В., Терлыга Н.Г., Шульгин Д.Б., Унегова И.Е.Kortov S.V., Terlyga N.G., Shulgin D.B., Unegova I.E.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://www.umj.ru/jour/article/view/1108

Патентная стратегия как ключевая компонента стратегии инновационного развития университета.

Category: conceptual article. The problem considered in the article is the failure of most Russian universities to develop intellectual property (IP) management strategies capable of meeting the challenges of the market. The importance that is currently attached to this issue concerns the national strategy for the scientifi c and technological development of the Russian Federation – in particular, as enshrined in the national project “Nauka” (Science). The goal of the work determined by the current situation is thus to formulate the structure of the strategic goals of universities in the field of intellectual property, as well as to identify and systematise typical strategies for their accomplishment.

To achieve this goal, the following tasks were carried out within the framework of the study: 1) an analysis of Russian and foreign publications in order to systematise methodological approaches to the formation of the university’s patent strategy; 2) a systematisation of key performance indicators used in assessing the activities of universities in their reporting documents and ratings; 3) a collation of approaches to the formation of patent strategies of Russian universities, based on a comparative analysis of university-wide missions and goals, as well as general aims and strategies for managing intellectual property.

The solutions to these problems formed the basis for a systematisation of approaches to the formation of patent strategies in Russian and foreign practice. It is proposed that patent strategy be considered as a vector of the development of university IP across such coordinates as the competitive behaviour model, as well as the volume, geographical distribution and structure of the patent portfolio with respect to target audiences (key consumers) and strategic partnerships. The conducted studies and generalisations, which will be used to support the innovation activity of UrFU, may also be useful to other universities of the Russian Federation for improving systems of innovation and intellectual property management.

Universitypatent strategyintellectual propertycommercialisationReferencesShul’gin D. B., Kortov S. V., Terlyga N. G. Opyt formirovanija sistemy upravlenija intellektual’noj sobstvennost’ju v UrFU [The experience of forming intellectual property management system at UrFU]. University Management: Practice and Analysis, 2016, № 2, pp. 72–83. (In Russ.).Shul’gin D. B., Kortov S. V., Terlyga N. G. Opyt formirovanija sistemy upravlenija intellektual’noj sobstvennost’ju v UrFU [The experience of forming intellectual property management system at UrFU]. University Management: Practice and Analysis, 2016, № 2, pp. 72–83. (In Russ.).Koksharov V. A., Kor tov S. V., Shul’gin D. B. Federal’nyj universitet: strategii i mehanizmy razvitija innovacionnoj dejatel’nosti [Federal university: strategies and mechanisms of the innovation activity development], Innovations, 2012, № 11, pp. 36–43. (In Russ.).Koksharov V. A., Kor tov S. V., Shul’gin D. B. Federal’nyj universitet: strategii i mehanizmy razvitija innovacionnoj dejatel’nosti [Federal university: strategies and mechanisms of the innovation activity development], Innovations, 2012, № 11, pp. 36–43. (In Russ.).Daniel Alexander Samson Intellectual Property Strategy and Business Strategy: Connections through Innovation Strategy July 2005, available at: https://www.researchgate.net/publication/228740384_Intellectual_Property_Strategy_and_Business_Strategy_Connections_through_Innovation_Strategy (accessed: 10.08.2019). (In Eng.).Daniel Alexander Samson Intellectual Property Strategy and Business Strategy: Connections through Innovation Strategy July 2005, available at: https://www.researchgate.net/publication/228740384_Intellectual_Property_Strategy_and_Business_Strategy_Connections_through_Innovation_Strategy (accessed: 10.08.2019). (In Eng.).Langinier C., Moschini G. The economics of patents: An overview, available at: http://www.econ.iastate.edu/research/webpapers (accessed: 10.08.2019). (In Eng.).Langinier C., Moschini G. The economics of patents: An overview, available at: http://www.econ.iastate.edu/research/webpapers (accessed: 10.08.2019). (In Eng.).Patel A., Germeraad P. New IP strategy agenda / Les Nouvelles Journal of the licensing executives society, vol. XLVIII, № 2, June 2013 (In Eng.).Patel A., Germeraad P. New IP strategy agenda / Les Nouvelles Journal of the licensing executives society, vol. XLVIII, № 2, June 2013 (In Eng.).Karpova N. N. Strategija Upravlenija Intellektual’’noj Sobstvennost’’ju V Sovremennyh Uslovijah [Strategy Of The Intellectual Property Management In The Modern Conditions], XXI century Innovations, 2013, № 4, pp. 33–38. (In Russ.).Karpova N. N. Strategija Upravlenija Intellektual’’noj Sobstvennost’’ju V Sovremennyh Uslovijah [Strategy Of The Intellectual Property Management In The Modern Conditions], XXI century Innovations, 2013, № 4, pp. 33–38. (In Russ.).Stuart Macdonald. When means become ends: considering the impact of patent strategy on innovation Information Economics and Policy, vol. 16, Issue 1, March 2004, pp. 135–158. (In Eng.).Stuart Macdonald. When means become ends: considering the impact of patent strategy on innovation Information Economics and Policy, vol. 16, Issue 1, March 2004, pp. 135–158. (In Eng.).The licensing dilemma: understanding the determinants of the rate of technology licensing Andrea Fosfuri Department of Business Administration, Universidad Carlos III de Madrid, Madrid, Spain Strategic Management Journal, 2006, № 27, pp. 1141–1158. doi: 10.1002/smj.562 (In Eng.).The licensing dilemma: understanding the determinants of the rate of technology licensing Andrea Fosfuri Department of Business Administration, Universidad Carlos III de Madrid, Madrid, Spain Strategic Management Journal, 2006, № 27, pp. 1141–1158. doi: 10.1002/smj.562 (In Eng.).“A market for ideas”, The Economist October 22, 2005, available at: https://www.economist.com/special-repor t/2005/10/22/a-market-for-ideas (accessed: 05.06.2019). (In Eng.).“A market for ideas”, The Economist October 22, 2005, available at: https://www.economist.com/special-repor t/2005/10/22/a-market-for-ideas (accessed: 05.06.2019). (In Eng.).Tokarev R. B. Marketing Strategies Development Approaches For Managing Patent Portfolios, Bulletin of the University, 2017, № 7–8, pp. 28–33 (In Russ.).Tokarev R. B. Marketing Strategies Development Approaches For Managing Patent Portfolios, Bulletin of the University, 2017, № 7–8, pp. 28–33 (In Russ.).Buev ich A. P. Jekonomicheskaja sush h nost’ intellektual’noĭ sobstvennosti i metodologija ee ocenki [Economic essence of intellectual property property and methodology of its assessment], Moscow, 2004 (In Russ.).Buev ich A. P. Jekonomicheskaja sush h nost’ intellektual’noĭ sobstvennosti i metodologija ee ocenki [Economic essence of intellectual property property and methodology of its assessment], Moscow, 2004 (In Russ.).Lebedeva T. Ja. Innovacionnoe razvitie kompanii: upravlenie intellektual’nymi resursami [Company’s innovative development] Moscow, Delo ANH, 2009, 248 p. (In Russ.).Lebedeva T. Ja. Innovacionnoe razvitie kompanii: upravlenie intellektual’nymi resursami [Company’s innovative development] Moscow, Delo ANH, 2009, 248 p. (In Russ.).Foley H. C. A new approach to intellectual property management and industrially funded research at Penn State (2012) Research Technology Management, 55 (5), pp. 12–17. (In Eng.). doi: 10.5437/08956308X5505008Foley H. C. A new approach to intellectual property management and industrially funded research at Penn State (2012) Research Technology Management, 55 (5), pp. 12–17. (In Eng.). doi: 10.5437/08956308X5505008Tjur ina V. Ju. Koncepcija sistemy upravlenija intellektual’noj sobstvennost’ju universitetskogo kompleksa [Concept of intellectual property management system of the University complex], Innovations, 2005, № 4, pp. 60–64. (In Russ.).Tjur ina V. Ju. Koncepcija sistemy upravlenija intellektual’noj sobstvennost’ju universitetskogo kompleksa [Concept of intellectual property management system of the University complex], Innovations, 2005, № 4, pp. 60–64. (In Russ.).Commercializing University Research in Diverse Settings: Moving beyond Standardized Intellectual Property Management: More Flexible Approaches to IP Management Can Help Find a Path to Market for Technologies That Don’t Fit Standard Strategies / Research-Technology Management, September-October 2014 Hall, Jeremy; Matos, Stelvia; Bachor, Vernon; Downey, Robin. (In Eng.).Commercializing University Research in Diverse Settings: Moving beyond Standardized Intellectual Property Management: More Flexible Approaches to IP Management Can Help Find a Path to Market for Technologies That Don’t Fit Standard Strategies / Research-Technology Management, September-October 2014 Hall, Jeremy; Matos, Stelvia; Bachor, Vernon; Downey, Robin. (In Eng.).A patent portfolio assessment of a Brazilian research university: The case of Universidade Federal Fluminense Gabriel Marcuzzo do Canto Cavalheiro, Favio Akiyoshi Toda, Mariana Brandao, The Journal of High Technology Management Research, vol. 30, Issue 1, May 2019, pp. 91–99. (In Eng.).A patent portfolio assessment of a Brazilian research university: The case of Universidade Federal Fluminense Gabriel Marcuzzo do Canto Cavalheiro, Favio Akiyoshi Toda, Mariana Brandao, The Journal of High Technology Management Research, vol. 30, Issue 1, May 2019, pp. 91–99. (In Eng.).Academic Patenting: How universities and public research organizations are using their intellectual property to boost research and spur innovative start-ups Mario Cervantes, Economist, Science and Technology Policy Division, Directorate for Science, Technology and Industry, OECD, available at: https://www.wipo.int/sme/en/documents/academic_patenting.html (accessed: 10.08.2019). (In Eng.).Academic Patenting: How universities and public research organizations are using their intellectual property to boost research and spur innovative start-ups Mario Cervantes, Economist, Science and Technology Policy Division, Directorate for Science, Technology and Industry, OECD, available at: https://www.wipo.int/sme/en/documents/academic_patenting.html (accessed: 10.08.2019). (In Eng.).What Determines University Commercialization? Empirical Evidence on the Role of IPR Ownership Paola Giuri, Federico Munari & Mar tina Pasquini Pages 488–502 | Published online: 10 Sep 2013 Download citation, available at: https://doi.org/10.1080/13662716.2013.824195 (accessed: 10.08.2019). (In Eng.).What Determines University Commercialization? Empirical Evidence on the Role of IPR Ownership Paola Giuri, Federico Munari & Mar tina Pasquini Pages 488–502 | Published online: 10 Sep 2013 Download citation, available at: https://doi.org/10.1080/13662716.2013.824195 (accessed: 10.08.2019). (In Eng.).International university-university technology transfer: Strategic management framework Kevin De Moortel, Thomas Crispeels, available at: https://doi.org/10.1016/j.techfore.2018.05.002 (accessed: 10.08.2019). (In Eng.).International university-university technology transfer: Strategic management framework Kevin De Moortel, Thomas Crispeels, available at: https://doi.org/10.1016/j.techfore.2018.05.002 (accessed: 10.08.2019). (In Eng.).Commercializing university research in transition economies: Technology transfer offices or direct industrial funding? Maksim Belitski, Anna Aginskaja, Radzivon Marozauc Research Policy, vol. 48, Issue 3, April 2019, pp. 601–615, available at: https://doi.org/10.1016/j.respol.2018.10.011 (accessed: 10.08.2019). (In Eng.).Commercializing university research in transition economies: Technology transfer offices or direct industrial funding? Maksim Belitski, Anna Aginskaja, Radzivon Marozauc Research Policy, vol. 48, Issue 3, April 2019, pp. 601–615, available at: https://doi.org/10.1016/j.respol.2018.10.011 (accessed: 10.08.2019). (In Eng.).Giuri P., Munari F., Scandura A., Toschi L. The strategic orientation of universities in knowledge transfer activities, Technological Forecasting and Social Change, 2019, vol. 138, pp. 261–278. (In Eng.).Giuri P., Munari F., Scandura A., Toschi L. The strategic orientation of universities in knowledge transfer activities, Technological Forecasting and Social Change, 2019, vol. 138, pp. 261–278. (In Eng.).Phases of Growth in University technology transfer Tom Hockaday. Journal of the licensing executives society Internations, vol. XLVIII, № 4, December, 2013 (In Eng.).Phases of Growth in University technology transfer Tom Hockaday. Journal of the licensing executives society Internations, vol. XLVIII, № 4, December, 2013 (In Eng.).Laptev G. D. Infrastruktura transfera universitetskih tehnologij [Transfer infrastructure of the university technologies], Moscow State University, 2000, 81 p. (In Russ.).Laptev G. D. Infrastruktura transfera universitetskih tehnologij [Transfer infrastructure of the university technologies], Moscow State University, 2000, 81 p. (In Russ.).Surovickaja G. V., Chernecov M. V., Sorokin A. J. Improvement of mechanisms for intellectual property management in overarching universities. University Management: Practice and Analysis, 2016, № 4, pp. 150–161. (In Russ.).Surovickaja G. V., Chernecov M. V., Sorokin A. J. Improvement of mechanisms for intellectual property management in overarching universities. University Management: Practice and Analysis, 2016, № 4, pp. 150–161. (In Russ.).Balmasova T. A. Tret’ja missija universiteta v uslovijah modernizacii rossijskogo obrazovanija [The Third Mission Of Universities In The Terms Of Modernisation Of Russian Education] Aktual’nye voprosy obshhestvennyh nauk: sociologija, politologija, filosofija, istorija: sb. st. po mater. LV mezhdunar. nauch.-prakt. konf. [Proceedings of the International scientific and practical conference “Actual questions of public sciences”], Novosibirsk, SibAK, 2015 (In Russ.).Balmasova T. A. Tret’ja missija universiteta v uslovijah modernizacii rossijskogo obrazovanija [The Third Mission Of Universities In The Terms Of Modernisation Of Russian Education] Aktual’nye voprosy obshhestvennyh nauk: sociologija, politologija, filosofija, istorija: sb. st. po mater. LV mezhdunar. nauch.-prakt. konf. [Proceedings of the International scientific and practical conference “Actual questions of public sciences”], Novosibirsk, SibAK, 2015 (In Russ.).Tolmachev D., Zhoga G., Kuznecov P. Rejting izobretatel’skoj aktivnosti vuzov – 2 017 [Rating of inventive activity of universities-2017], available at: http://www.acexpert.ru/analytics/ratings/reyting-izobretatelskoy-aktivnostivuzov.html (accessed: 06.04.2019). (In Russ.).Tolmachev D., Zhoga G., Kuznecov P. Rejting izobretatel’skoj aktivnosti vuzov – 2 017 [Rating of inventive activity of universities-2017], available at: http://www.acexpert.ru/analytics/ratings/reyting-izobretatelskoy-aktivnostivuzov.html (accessed: 06.04.2019). (In Russ.).

The authors declare that there are no conflicts of interest present.