umjУниверситетское управление: практика и анализUniversity Management: Practice and Analysis1999-66401999-6659Federal State Autonomous Educational Institution of Higher Education «Ural Federal University named after the first President of Russia B.N.Yeltsin»; Non-Commercial Partnership “University Management: Practice and10.15826/umpa.2019.03.021umj-1041Research ArticleИССЛЕДОВАНИЯ СТУДЕНТОВSTUDENT RESEARCHМОЖНО ЛИ НАУЧИТЬ ПРЕДПРИНИМАТЕЛЬСТВУ: ФАКТОРЫ ФОРМИРОВАНИЯ ПРЕДПРИНИМАТЕЛЬСКИХ НАМЕРЕНИЙ СТУДЕНТОВCAN WE TEACH AN ENTREPRENEUR: FACTORS THAT FORM STUDENTS’ ENTREPRENEUR INTENTIONSШафранскаяИ. Н.ShafranskayaI. N.

Шафранская Ирина Николаевна – кандидат экономических наук, доцент, академический руководитель магистерской программы «Smart-маркетинг: данные, аналитика, инсайты»;

8-902-47-51-775 

Irina N. Shafranskaya – PhD (Economics), Associate Professor, Academic Supervisor of the Master Program «Smart-Marketing: Data, Analytics, Insights»

8-902-47-51-775

ishafranskaya@hse.ruНациональный исследовательский университет «Высшая школа экономики»РоссияNational Research University «Higher School of Economics»Russian Federation2019310720192337993Copyright © Шафранская И.Н., 20192019Шафранская И.Н.Shafranskaya I.N.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://www.umj.ru/jour/article/view/1041

В данной статье представлено исследование факторов, формирующих предпринимательские намерения студентов. Цель работы заключается в том, чтобы эмпирически оценить воздействие этих факторов и определить, какова среди них роль образования. На основе анализа предыдущих исследований автором предложена модель формирования предпринимательских намерений, дополненная таким фактором, как влияние медиа. По данным опроса студентов НИУ ВШЭ – Пермь, изучающих пул дисциплин по предпринимательству, с помощью структурного моделирования проведена оценка предлагаемых факторов. В результате выявлено, что образование не оказывает статистически значимого влияния на предпринимательские намерения опрошенных, в то время как медиа значимо воздействует на них. Эти и другие полученные оценки влияния факторов рассмотрены через призму создания образовательных программ, проектов и курсов, посвященных предпринимательству, но учитывающих весь спектр факторов, формирующих предпринимательские намерения студентов.

This paper presents an investigation of factors that form students’ entrepreneurship intentions. The purpose of the article is to empirically estimate the influence of these factors with special interest to education among them. On the basis of the previous research, but extended with the factor of mass media, a model of entrepreneurial intentions formation is proposed. To estimate the model, survey data within a poll among HSE – Perm students learning entrepreneurshiporiented subjects have been collected, the suggested factors being estimated with the help of structural modeling. As a result for the sample, education influence is not statistically significant, while media are. In order to conclude, the influence of these and other factors is regarded as the foundation of educational solutions aimed at forming students’ entrepreneurial intentions.

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The authors declare that there are no conflicts of interest present.